Beamuse Designs

Kickstarting the year’s planner at INTI Center of Art and Design, the faculty had the opportunity to invite Evita to share on life after graduating from the Multimedia course. She shared the various jobs and tasks she had undertaken, which also included her challenges in the industry. Among them were the issues of communication with the client and taking time to read the briefs to better understand the message needed to be delivered to its targeted audience.

Evita’s experience with remote working sheds light on the complexities that can arise when transitioning from a traditional office setting to a virtual work environment. Her reflections underscore the importance of effective communication and the potential feelings of isolation that can accompany remote work. Despite the convenience it offers, working from home may not align with everyone’s preferences, as demonstrated by Evita’s assertion that it is “not my style.” These insights prompt us to consider the diverse experiences and challenges that individuals may encounter while adapting to remote work arrangements.

Moving on, she found herself handling corporate events and using some of the common practices she was introduced to during her studies, like creating mood boards. Evita stressed how effective it is, as it gives a general idea of how the final outcome should look and feel, rather than groping in the dark. Taking in the new knowledge, as a lead for the conference event managing, accountability over keeping to the guidelines and timelines set to achieve a successful launch.

Deep inside, Evita found her voice in designing and planning for social media and in particular for the client’s request for achieving a glamorous and luxurious feel similar to brands like Tiffany & Co. and Thomas Sabo. However, the client was highly meticulous, and Evita found herself working on revisions after working hours. Evita’s creative journey was filled with challenges and triumphs. As she meticulously crafted each social media post, she drew inspiration from the elegance of iconic brands like Tiffany & Co. and Thomas Sabo. Her dedication to fulfilling the client’s vision led her to invest extra hours in refining each detail, ensuring that every aspect exuded the desired glamorous and luxurious ambiance. Despite the demanding nature of the client’s requests, Evita remained determined to surpass expectations and deliver a social media presence that resonated with opulence and sophistication. Through her unwavering commitment and passion for design, she transformed the client’s aspirations into captivating visual narratives, infusing each post with the allure and refinement reminiscent of elite luxury brands.

“Reflecting back on all the jobs, projects, and freelances she has managed, communication is key. One can never run away from working with clients to realize their dreams in a creative and visual manner.”

Taking a moment to look back at the myriad of professional experiences she has navigated, it becomes evident that effective communication has been a constant underpinning factor. From guiding intricate projects to nurturing freelance endeavors, the art of conveying ideas, expectations, and feedback has proven to be indispensable. Whether orchestrating the realization of a client’s vision or conceptualizing a visually compelling creation, the seamless exchange of thoughts and concepts has always been central to every success. This enduring truth reaffirms the intrinsic value of clear and purposeful communication in bringing imaginative aspirations to life.

We wholeheartedly thank Evita for her insightful sharing and perhaps in the future will have an opportunity for a collaboration. It’s truly inspiring to see such passion and dedication to the work. Evita’s expertise and unique perspective have certainly enriched our discussions, and we look forward to the possibility of joining forces on future projects that would possibly enrich the students’ learning experience.

Photo credits: John Ho & Chen Ye Kai